Discover is a mobile web and Android app that enables people to browse any site on the internet using a daily balance of free data from their mobile operator. Intended as a partnership tool for emerging markets, our hope was that more people would be able to access and find value in the internet. I was brought in as a lead designer to solely design, launch, and evolve the product. I helped guide this effort for a total of two years. Today it’s still live in many countries across the globe.
Full background — around the world, many people remain unconnected or under-connected, regularly dropping off the internet when they run out of data. Discover is designed to help bridge these gaps, keeping people connected more consistently until they can purchase data again. Discover is directly addressing the barriers of affordability, accessibility, and awareness. As this was built as Facebook partnership product, it had to make sense for mobile operators to adopt. That meant providing them the tools to give away free data in a business model that would lead to them retaining new customers long term.